Last updated: 12 August 2026
This Privacy & Cookie Policy applies to Sportsweb and the network of websites operated by Sportsweb. References to “we”, “us” and “our” in this policy refer to Sportsweb and the websites it operates.
We aim to collect as little personal information as reasonably necessary to operate, maintain and understand the use of our websites.
Our websites do not generally provide customer accounts, process payments or directly collect gambling account information. Some of our websites may contain links to third-party services, including bookmakers, broadcasters, streaming services and other commercial partners.
Depending on how you use one of our websites, limited information may be processed, including:
We do not normally collect personal information such as payment card details, gambling account credentials or financial information through our own websites.
Some websites within our network use Statcounter to help us understand website traffic and how visitors use our pages.
Statcounter may process technical and usage information associated with a visit, including information relating to a visitor’s browser, device, pages viewed, referring source and interactions with the website.
Where available, we configure Statcounter to use IP address masking or obfuscation as an additional privacy measure. This means that part of the visitor’s IP address may be removed or obscured within our analytics reports.
We do not attempt to use analytics information to identify individual visitors.
Where analytics cookies or similar technologies require consent, Statcounter is not activated until the visitor has chosen to accept analytics through the cookie consent controls provided on the relevant website.
Limited technical information may be processed where necessary to operate, maintain and protect our websites, diagnose technical problems, prevent misuse and keep our services functioning correctly.
Our lawful basis for this processing will normally be our legitimate interests in operating, maintaining and securing our websites, provided those interests are not overridden by your rights and interests.
We use analytics to understand which pages are useful, identify general usage trends, find technical problems and improve the structure and content of our websites.
Where analytics requires consent, our lawful basis is your consent.
You can refuse analytics and continue to access the normal content of our websites.
Third-party content and services displayed on our websites (banners etc) may use technologies that are necessary for security, fraud prevention, bot detection or delivery of that content. For example, services protected by Cloudflare may use security cookies such as __cf_bm. These technologies are controlled by the relevant third-party provider and are not used by Sportsweb for analytics or behavioural advertising.
If you contact us, we may process your email address and any information you voluntarily provide so that we can read and respond to your enquiry.
Our lawful basis will normally be our legitimate interests in managing correspondence and responding to enquiries.
We may process or retain information where reasonably necessary to comply with a legal obligation, respond to a lawful request from an appropriate authority or establish, exercise or defend legal rights.
Where processing is required by law, our lawful basis may be a legal obligation.
Cookies are small files or pieces of information stored on your computer, phone, tablet or other device when you visit a website.
Some cookies are necessary for a website or particular service to function. Others may be used for purposes such as analytics or remembering a visitor’s preferences.
Our older and simpler websites generally use very few cookies and do not operate customer registration or account systems.
Where one of our websites uses optional Statcounter analytics, analytics will only be activated where the visitor has chosen to accept it.
Visitors may be offered controls such as:
Rejecting optional analytics does not prevent you from accessing the normal content and functions of the website.
If you previously accepted analytics and later change your preference, the new preference will apply to subsequent page loads and visits.
Statcounter is an external analytics provider that we may use to obtain general information about how our websites are being used.
This information helps us understand matters such as:
We use this information to maintain and improve our websites rather than to identify individual visitors.
Further information about Statcounter and its own privacy practices is available from Statcounter.
Some websites within the Sportsweb network contain affiliate links to third-party websites and services.
An affiliate link normally contains an identifier that allows the third-party provider to recognise that a visitor arrived through one of our websites. If the visitor subsequently completes a qualifying action, we may receive a commission or referral fee.
We do not receive your gambling account credentials, payment card information or detailed betting history simply because you follow an affiliate link from one of our websites.
When you click an external link, you leave our website. The third-party provider will have its own privacy practices, cookies and terms.
We recommend reviewing the privacy and cookie information provided by the relevant third party before providing personal information to them.
We do not sell personal information about visitors.
We may share or otherwise make personal information available to the following categories of recipients, where reasonably necessary for the purposes described in this policy:
We do not share personal information with third parties for their own independent marketing purposes.
Where third-party service providers process personal information on our behalf, they are required to handle that information in accordance with applicable data protection requirements.
Some service providers used by websites may process information in countries outside the United Kingdom.
Where personal information is transferred internationally, applicable data protection requirements and appropriate safeguards must be followed.
The privacy policies of the relevant third-party providers contain further information about where and how they process information.
We do not keep personal information for longer than reasonably necessary for the purpose for which it was collected, subject to any legal or regulatory requirements.
The duration of individual cookies and browser storage items may vary according to their purpose and the website being used.
Correspondence sent to us may be retained for as long as reasonably necessary to answer the enquiry, deal with any later correspondence and meet applicable legal requirements.
When information is no longer reasonably required, it may be deleted or anonymised as appropriate.
Depending on the circumstances and the lawful basis for processing, UK data protection law provides individuals with a number of rights relating to their personal information.
These may include:
These rights are not absolute in every circumstance and the rights available may depend on why the information is being processed.
To make a privacy-related request, contact:
If you have concerns about how we handle personal information, please contact us first using the email address above.
You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Further information is available from ico.org.uk.
We take reasonable technical and organisational measures to protect information processed through our websites against unauthorised access, loss, misuse or alteration.
However, no website or internet transmission can be guaranteed to be completely secure.
We reduce privacy risk by limiting the amount of personal information collected directly through our websites.
Most modern browsers allow you to view, remove or block cookies and other stored website data.
You can normally use your browser settings to:
Browser settings vary between devices and browsers. For current instructions, please consult the support pages provided by your browser manufacturer.
General information about cookies is also available from All About Cookies.
This privacy policy applies to websites operated within the Sportsweb network. It does not govern websites operated by third parties.
If you visit another website through a link on one of our sites, that third party is responsible for explaining how it collects and uses personal information.
We may update this Privacy & Cookie Policy when our websites, service providers, analytics arrangements or legal obligations change.
The date shown at the top of this page indicates when this policy was last updated. We recommend checking this page periodically for changes.
For questions about privacy, cookies or personal information processed through websites within the Sportsweb network, contact:
Sportsweb Scotland Ltd
Email: officer@livesportweb.com